About Us

  • Name: Juliette Winter

    Role: Editor-In-Chief

    Juliette has worked in publishing for over 15 years working on titles from Cleo to Country Style and Vogue Australia. With a passion for new projects (and a close relationship with her keyboard) she was on the launch team for Australian Good Taste, Australian Women’s Health, Fresh and launch editor for Good Life magazine.

  • Name: Lauren Carter

    Role: Beauty Editor

    Thinks she is heaps good at: Winged eyeliner

    From the moment she encountered her first Caboodles lip gloss (remember them?!), Lauren was head over heels in love with the shiny, sparkly and well-manicured world of beauty. Having worked at Girlfriend magazine, Professional Beauty, Cosmo Bride, Cosmo Pregnancy and Cosmo Hair & Beauty, she knows a thing or 87,265 about achieving complexion perfection, nailing the perfect pastel mani and rocking a blunt fringe like a boss. She can’t face the day without a fancy flick of liquid liner and a bright, budge-proof lip. As PRIMPED’s beauty editor, Lauren will be your go-to lady for the latest celeb looks and the best beauty buys hitting counters.

  • Name: Yaz Trollope

    Role: Senior Contributor

    Thinks she is heaps good at: Illuminated cheekbones

    Twitter: @Yaz_Trollope

    Yaz Trollope has always had a penchant for beauty products, treatments, writing and pampering in general: a prime candidate for a beauty journalist. Having started her career as beauty assistant at marie claire, learning 285 ways to look gorgeous and get glowing, Yaz moved over to beauty edit a weekly gossip magazine, Famous. There she learned that Katherine Heigl loves Kerastase Conditioner because, “It smells like fresh laundry,” and that Ashlee Simpson has unbelievably sensitive skin. Now at PRIMPED, Yaz is immersed in the world of widgets and webby stuff, but with the tasty flavour of beauty (phew). Scanning all the latest news, reviews and product launches, she’s a little beauty Cluedo, deciphering all the best (and worst) beauty snippets and dishing them out with fun and finesse and a fashion-forward top knot.

Other super important


Technology Lead:
Alex Gorney
Account Manager:
Katie Valley
Rikki Avenaim

PRIMPED is published by Independent Digital Media (IDM), a wholly-owned subsidiary of Independent Print Media Group (IPMG). IDM was founded in December 2007 with the charter to build a diversified digital media business across Australia and New Zealand.

Independent Digital Media Network