Myer Spring/Summer ’13 Season Launch: Glamourous Bronzed Goddesses Hit the Runway

Fri, 17 August 2012 2:39PM

Myer kicked off their spring/summer ‘13 season launch at Sydney’s Hordern Pavillion last night, where we were taken on an African safari, back to the site of where the brand’s campaign was shot.

Leading lady Jennifer Hawkins led the pack, where a bold eye-catching colour palette and a cocktail of prints were complemented by a Kevin Murphy-created sleek low ponytail and bronzed, dewy skin. Oh, and a killer orange punchy pout, courtesy of Natasha Severino for Yves Saint Laurent.

Think bronzed goddesses, the bold lip providing an exotic, tropical flavour …

And look two, high-octane glamour, with just a faint hint of colour on the lips …

“Our starting point was the connection with Africa, and along with that came the colour palette of dusty pinks and rusts, mirrored, water-like reflections and that pop of neon orange to emulate the sun and the sunset. It actually represents the African terrain and landscape,” says Natasha, who I managed to squeeze in a chat with backstage.

With that in mind, she created a flawless, luminous base, applying Dare to Glow, $55, a highlighter-slash-skin enhancer with the new Teint Touche Eclat Foundation, $78, which Natasha applied using her fingers to really work into the skin and make it look as natural as possible. Of course, Touche Eclat, $55, was used to highlight and contour, while she turned to Bronzer in #3, $79, to contour in the cheeks and around the eye sockets. “Then curl the eyelashes, and add lots of mascara, like the Faux Cils Mascara in Black, $52,” Natasha says.

Now, as for those lips. “If you like the soft, neutral pink lip – Natasha used Rouge Pur in #66, $49, – it’s best to apply it with your ring finger and dab it on for a soft, stain-like effect. Depending on the condition of your lips, you might want to add a balm beforehand, but note that it may effect the longevity of the lipstick. However if you are going to go for bold orange like Rouge Pur Couture in #10, $55, you have to commit to it,” Natasha laughs. “Go the whole hog, begin with a lip pencil, colour in your whole lip and then use an angle lip brush and paint on the colour.”

Following on from the theme, Hair Director Kevin Murphy told us he was thinking along the same lines.

“The team asked me to take a look at Africa and how I thought it could influence the hair. I thought about what you see when you go to Africa, and it’s striking pops of colour. So for an ombré-effect dip-dyed ends style, we mixed the KEVIN.MURPHY COLOR.BUG, $24.95, 1800 104 204, a bit of the purple, the pink and the orange to really give it a warm hint of colour. Although it took a while for the colour thing to catch on here, I don’t think it’s going to go away for a long time. This look was all about the golden makeup, so I wanted the hair away from the face.”

Hair was styled in sleek low ponytails, a firm favourite for the runway and among celebrities. However, what I noticed backstage was one of Kevin’s top hairstyling tips when it came to actually putting together the ponytail, which he then described to us more detail.

“It’s actually not just one ponytail, but two. Once you have separated the hair into a middle part and given it a blow-dry – along with a spritz of KEVIN.MURPHY ANTI.GRAVITY.SPRAY, $34.95 – section off the top part of the hair from ear to ear and clip it up and away. Then, pull the bottom section of hair into a sleek and tight low ponytail, tied at the nape of your neck. You just need to get the top section of hair and pull it into another low ponytail, tying it in with the first one. That way you get a lot more movement in the top half of the hair so it allows the natural texture to stay in, and then you add the orange COLOR.BUG for the hint of colour.”

Here’s Jen, modelling one of her own swimwear creations:

What do you think, Primpettes? I adore the bold orange lip and bronzed skin. So vibrant and summery. You?

Have you tried the Color Bugs yet? Or have you experimented with dip-dyed ends?

Hayley x

Images: Courtesy of Lucas Dawson and Getty Images

Posted by: Hayley Bennett

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Tags: catwalk, hair, jennifer hawkins, kevin murphy, myer, Natasha Severino, runway, spring, spring summer 2013, summer, yves saint laurent