The Beauty Desk
The latest beauty news & views, direct from PRIMPED HQ!
PRIMPED Look Book strikes back; how to score tix to our in-store events
Mon, 22 August 2011 12:10PM
It’s baaaack! The PRIMPED Look Book that is. And this year, and we’re also bringing back our in-store events. Woot!
In case you’re new to the fabulous world of PRIMPED.com.au, the month of September is kind of a BIG deal for us. It’s officially our most beauty-packed time of the year, so if you fancy scoring tickets to the most glamorous, money-can’t-buy in-store events in town, and bagging one of the most bragged about beauty GOODIE BAGS in all the land, then I suggest you read on.
Making its 5th instalment, we’re gearing up to release our PRIMPED David Jones Look Book on September 1 back in to beauty counters in David Jones stores across the country. Twice a year, we trawl through thousands of pics and products to give you a rundown on the latest, greatest, most-flattering, easy-to-copy makeup, hair and skincare trends that you need to know about.
Kind of like your very own personal shopper, this mini-mag has everything covered, from this summer’s hottest lipstick shades, to the nail polish everyone will be talking about, right down to the party looks of the season. I suggest you keep a copy in your handbag at all times, because you don’t want to hit up the beauty counter without it. Plus, did we mention it’s FREE?! Run, don’t walk.
Here’s a little teaser so you know exactly what she looks like…
So, back to the in-store events business. This year, I’ll be getting all dolled up to host morning and afternoon sessions of fun with a handful of other beauty experts -think world-class makeup artists, hair geniuses and nail pros, to talk you through this season’s key trends and how to re-create them at home. It’s going to be a hoot. Plus, not only will you walk away with a brain-full of beauty tips and trickery, but you’ll also head home, armed with our much-talked about, much-loved BEAUTY GOODIE BAG.
The dates for the events are…
DAVID JONES BOURKE ST, MELBOURNE:
- 6:30pm, Friday 2nd September 2011
- 7:30pm, Friday 2nd September 2011
- 11:30am, Saturday 3rd September 2011
DAVID JONES QUEEN ST, BRISBANE
- 6:30pm, Friday 9th September 2011
- 7:30pm, Friday 9th September 2011
- 11:30am, Saturday 10th September 2011
DAVID JONES ELIZABETH ST, SYDNEY
- 6:30pm, Thursday 15th September 2011
- 7:30pm, Thursday 15th September 2011
- 11:30am, Saturday 17th September 2011
DAVID JONES WESTFIELD BONDI JUNCTION, SYDNEY
- 6:30pm, Thursday 22nd September 2011
- 7:30pm, Thursday 22nd September 2011
- 11:30am Saturday 24th September 2011
REGISTERING IS EASY-AS. HERE’S HOW
- This time around, you’ll be registering for you AND A FRIEND. So tell your best buddy to jot that date down in her diary and keep it free. There are only 20 seats available per session (so that’s 10 of you and 10 friends). Fingers crossed you get chosen.
- You’re only allowed to register once, so be sure that the date you’re registering for is highlighted in bright pink texta and you have no other plans for that day.
- As this event is going to be bigger than Ben Hur, it’s simply a matter of random selection. No favourites here, Primpettes, we love you all equally. However, if you are one of the lucky chosen ones, we’ll notify you via email on the date stated in the T&Cs for your chosen city.
You can enter here and good luck! I can’t wait to see you there.
Phew! That’s enough from me. It’s over to you now, Primpettes…
Have you attended a Look Book in-store event before?
Are you planning on attending this year?
Do you find in-store events helpful?
Have you entered yet?
Who do you plan on taking with you?
Posted by: Eliza Ashe













31 Comments
Posted by: Bantam Master Fan // Mon, 22 August 2011 12:16pm
I attended it just once before in WA and I love meeting Zoe! I wish you guys would come to other states but I will be picking up a lookbook come September!
Good luck to the other Primpers who are entering!
Posted by: claire prendeville // Mon, 22 August 2011 12:27pm
come to perh
Posted by: xKMS Master Fan // Mon, 22 August 2011 12:32pm
yay i’ve entered already, how exciting!!!
i went to the look book event this time last year in Sydney with Yaz and it was really good!!
Posted by: swoopingbuzzards Master Fan // Mon, 22 August 2011 12:34pm
nothing in perth?
Posted by: Fish // Mon, 22 August 2011 01:14pm
Any chance of one in Hobart? We really do need all the help we can get with great events down here in Tassie!
Posted by: bluebird Master Fan // Mon, 22 August 2011 01:15pm
Unfortunately I don’t get to Sydney often so am unable to attend any events, but sure am looking forward to the Primped Look Book!
Posted by: PrettyPrincess Master Fan // Mon, 22 August 2011 01:26pm
Unfortunately no events near me,
none the less look forward to picking up the look book!
Posted by: Alishes Enthusiast // Mon, 22 August 2011 02:34pm
Come to Adelaide!
Posted by: missfashionista Supporter // Mon, 22 August 2011 03:03pm
Just registered! I’m so excited for this. My fingers/toes/eyes/everything is crossed!
Posted by: sprinkles37 Master Fan // Mon, 22 August 2011 03:43pm
ohhh i cant wait for the look book. I leave for Japan on the 2nd, so i will go pick it up before i leave to read it on the plane
sooooooooooo excited to see what this one has!
Posted by: Fashionista8P Master Fan // Mon, 22 August 2011 04:01pm
Im in brisbane so i seriously hope i get the chance to attend this lovely event… so excited
Posted by: PocketBabe Enthusiast // Mon, 22 August 2011 05:24pm
I just registered myself. Can’t wait to hear who the lucky winners are.
Posted by: SydneyRose Master Fan // Mon, 22 August 2011 06:00pm
I just registered for the Sydney one. This would be my first time, if I’m one of the lucky chosen. I’m so looking forward to it!
One of my friends told me about this Primped event as she got in last year.
I’ll be picking up the new Primed Look Book tomorrow.
Posted by: ojae Enthusiast // Mon, 22 August 2011 08:52pm
I’ll be moving to my fabulous new apartment that day. I’m sure it will be loads of fun though!
Posted by: Tina-1291133452 Master Fan // Mon, 22 August 2011 09:11pm
your not coming to my city
Posted by: Louise-1295043242 Master Fan // Tue, 23 August 2011 08:48am
Ooh I’ve never been and when I saw the registration I jumped up and down in excitement!!!
Really Really Really hope me and my bestie get selected!!!!!!
and good luck to everyone else who goes too, i’m sure this will be a great event!
Posted by: GorgeousEmeralds Master Fan // Tue, 23 August 2011 11:30am
Good luck for the other girls who chose to go!
Posted by: Becca Master Fan // Tue, 23 August 2011 12:51pm
I am so excited it’s back – this is such a fun beauty event=) Hope you have fun hosting it Eliza!
Posted by: Bridals Enthusiast // Tue, 23 August 2011 08:02pm
So if you live in Adelaide there is no chnace of even enetering to see if you can win a goodie bag?
Posted by: strawbsundae Master Fan // Tue, 23 August 2011 09:11pm
This Look Book in-store event sounds like soo much fun! I’ve never been to any look book events before so fingers crossed I get the chance to go!
Posted by: Coconal Master Fan // Wed, 24 August 2011 11:57am
I’ve never been to a look book event before but I would love to, it sounds such fun! I was so thrilled to see the competition and registered immediately!
It would be amazing if I got to go with my bestie, but I’ll definitely be looking forward to picking up the look book regardless! How fun would it be to meet some of the Primped team and some of the other primpers?!
Hope you enjoy hosting, Eliza!
Posted by: Elayne Enthusiast // Thu, 25 August 2011 12:08am
Is it possible to make sure that Perth actually get the LookBooks on September 1st? Every time before I’ve gone in on the release date and they’re not there and no one knows what I’m talking about. Especially disappointing when we don’t get the event either.
On a less grumbly note: good luck to Eliza! I’m sure the events will just as awesome as ever! xox
Posted by: Jessie // Thu, 25 August 2011 01:06pm
Oh please come to Perth next time Primped!
Posted by: Karen-1298334769 Master Fan // Thu, 25 August 2011 03:11pm
Can’t wait to find out who won! Good luck everyone!
Posted by: tegania11 Master Fan // Fri, 26 August 2011 02:32pm
crossing my fingers!!
Posted by: Eliza Supporter // Sun, 28 August 2011 10:08pm
Thanks for your feedback, Primpettes, it’s much appreciated. Unfortunately, the event locations are out of our control, but I’ll do my very best to keep you updated with posts. Good luck to everyone who entered! xEliza
Posted by: Sarah // Mon, 29 August 2011 09:33am
I registered last week and have just found out my bestie and I were chosen! Woo! Can’t wait – we’ve never been to one before but we love primped! Thanks x
Posted by: sezaluke90 Enthusiast // Mon, 29 August 2011 01:03pm
So excited i got picked for tickets
Posted by: linda // Tue, 30 August 2011 02:07pm
darn, looks like I didn’t get tickets. Hope all you lucky girls have fun.
Posted by: lindylou Newbie // Wed, 31 August 2011 12:30pm
darn I’m dumb – the closing off date for my venue hasn’t come yet so I’m still in with a chance
Posted by: leahonthedoor Enthusiast // Wed, 31 August 2011 11:22pm
I wish there was an event for Perth- we miss out on everything!