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Update: More Beauty Brands in Australia Drop Prices

Tue, 22 May 2012 3:58PM

It’s no secret ‘round the traps that one of the things most of us look forward to when we head overseas, particularly to the US, is stocking up on our most beloved and expensive beauty products. With the Australian dollar comparable to the US dollar it seems as though it’s the best cost-saving option, albeit an inconvenient one. Like when you run out of your favourite bronzer and you attempt (and fail) to hold out for a month before your bestie gets back from NYC. We’ve all been there, done that.

With the surge in online shopping and the Aussie dollar firmly maintaining its strength against international currencies, more than a few beauty brands and stores in Australia have taken notice, re-pricing their products accordingly. While we’re not exactly, ahem, up to the minute on the latest currency fluctuations, whether the dollar does drop or not, we’re happy to roll with it in the meantime. And in turn, by shopping here in Australia we’re not only supporting our local retail industry, but we’re also helping to keep Aussies in jobs. There are a few newbies that have just stepped up to the plate – yipee! – as well as others you may already know about.

Mecca Cosmetica
Mecca Cosmetica is the only exclusive distributor and retailer in Australian for some of our favourite international brands, including NARS, Stila, Hourglass and By Terry. This month, Mecca introduced savings on some of the cult products including Nars Sheer Glow Foundation, was $99, now $68, and the iconic Blush (my favourite shade is Orgasm) which was $62 and is now $45. Stila’s Lip Glaze has also seen a reduction in price, originally $48 down to $36.

NARS

Decléor Paris

Another newbie to add to the list is Decléor Paris, who as of this month also saw a price decrease on their range of skincare and body products, including the Aromessence Rose D’Orient, a soothing serum infused with natural oils, originally $130 and is now $90 and the Excellence De L’Age Regenerating Eye and Lip Cream, an anti-ageing formula to target wrinkles was $150 and now available for $105. Stockists: 1800 808 993.

Decleor Paris

Kiehl’s New York

Back in May last year, Kiehl’s New York cut the price of over a quarter of their top-selling beauty ranges, and now we are experiencing lower costs throughout the whole Kiehl’s range. Just a few of their cult products to mention include the Crème De Corps, which was originally $89 and is now down to $68 and the Ultra Facial Cream, which was originally $105 you can now pick up for $64.

Kiehl's New York

Biotherm
To tie in with the brand’s 10th anniversary in Australia in May 2011, Biotherm and announced that they too would reduce prices on their best-selling lines, including the Aquasource range and Biotherm Homme. Better still, to celebrate the Lunar New Year in 2012, the drop in prices extended on to the Skin Vivo range, now with a 29% price reduction. I love the Skin Vivo Cream for Normal/Combination Skin (was $140 now $110). It’s super-moisturising yet minimised the size of my pores, particularly in key areas along my nose and cheeks.

Biotherm

Primpettes, do you shop for your beauty products online?

Has the news of the decrease in prices encouraged you to shop in-store in Australia?

Any others you would like to see drop their costs?

Hayley x

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29 Comments

  • Posted by: bluebird Master Fan // Tue, 22 May 2012 04:02pm

    Hooray now we pay less for quality brands..it’s about time! I’d like to see more big names decreasing their prices.

  • Posted by: Jenna // Tue, 22 May 2012 04:28pm

    About time! Still a long way to go though! Would love to see all the department store brands start dropping their prices. Wouldn’t hurt for the drugstore brands to do the same – upwards of $30 for a revlon foundation is ridiculous.

  • Posted by: Knyholm Master Fan // Tue, 22 May 2012 05:00pm

    Thats great news, now lets hope that more will follow including Clinique, Lancome and Estee Lauder…here’s hoping….!

  • Posted by: Hola // Tue, 22 May 2012 05:39pm

    I always buy Benefit off their website, they ship to Australia but charge US prices.

  • Posted by: lovefashionangel Master Fan // Tue, 22 May 2012 05:58pm

    This is a new step forward for the beauty industry, lowering their prices, because really it will make us buy more, benefitting both us and the company!

  • Posted by: SydneyRose Master Fan // Tue, 22 May 2012 07:53pm

    It’s still a long way to match the American prices. Even some European countries are cheaper than here.

  • Posted by: Bantam Master Fan // Tue, 22 May 2012 09:15pm

    I can’t believe that even Nars reduced in price! Hooray!

  • Posted by: RetroD11 Enthusiast // Tue, 22 May 2012 10:02pm

    Yay! These brands/companies are doing the right thing! Laura Mercier had a price drop too!

  • Posted by: Fairy // Wed, 23 May 2012 10:24am

    This is fantastic news. It will definitely encourage me to shop instore, as mostly the reason I shop online is to get cheaper rates.

    If more retailers in Australia start doing this for other products I think online shopping rates will decline.

    Thanks for reporting this or I would never have known.

  • Posted by: Dyane // Wed, 23 May 2012 11:21am

    Love that the prices of my favorite brands are going down…wish they would go down even more though! I am originally from America so I am still shocked at how much Aussies have to shell out for beauty products. I still order from Amazon or Ebay for my cult favorites.. I am glad that Sydney will have an Amazon warehouse soon, might make shipping easier on the wallet.

  • Posted by: Dyane // Wed, 23 May 2012 11:21am

    Love that the prices of my favorite brands are going down…wish they would go down even more though! I am originally from America so I am still shocked at how much Aussies have to shell out for beauty products. I still order from Amazon or Ebay for my cult favorites.. I am glad that Sydney will have an Amazon warehouse soon, might make shipping easier on the wallet.

  • Posted by: Dyane // Wed, 23 May 2012 11:28am

    sorry, it posted my comments twice. Btw, does the Skin Vivo Cream have permanent results with minimizing pores?

  • Posted by: Rach // Wed, 23 May 2012 12:47pm

    Like you Hayley, I have always found it frustrating that when overseas I find my beloved brands at better prices.
    I have actually a made a list of cosmetics that I need to buy when in the UK next month. If I ever shop in Australia its at Mecca, and am pleased to see some of the prices drop. I will have to drop in and see if its worth crossing some of the items off my list!

  • Posted by: Jensta Master Fan // Wed, 23 May 2012 12:53pm

    I am really glad to hear that Mecca will be reducing their pricing, it would also be awesome if Lancome, and Estee Lauder followed suit.

  • Posted by: soMuchPretty Master Fan // Wed, 23 May 2012 01:38pm

    Lets hope more brands follow suit. Even so-called “drugstore” brands like Revlon and L’Oreal. It is ridiculous what we pay here in comparison to the girls in the US. I mean how can Revlon justify charging us $21 for the new Lip Butters when they can be had for US$7.50 in the States!

  • Posted by: louweeez Master Fan // Wed, 23 May 2012 01:46pm

    Benefit is still ridiculously over priced. How appualling it is to buy Benefit from their own U.S. web site and it be cheaper than buying in store here in my local myer…

  • Posted by: p3charmed Master Fan // Wed, 23 May 2012 02:43pm

    yeah, great news but clarins, chanel, opi and loreal, among others, need to do the same *hint, hint*

  • Posted by: steph // Wed, 23 May 2012 03:35pm

    it’s about time! maybe now aussie shoppers might actually shop less online and sending $ overseas

  • Posted by: Kristi // Wed, 23 May 2012 04:23pm

    Ha! Still not even close to the online prices! Who do they think they’re kidding?

  • Posted by: Jelena // Wed, 23 May 2012 04:29pm

    Wow, lip butters for 7.50 US$?? I will def hold out on buying some till my Hawaii trip in October!!

  • Posted by: PrettyPrincess Master Fan // Wed, 23 May 2012 08:21pm

    What great discounts!
    Much more affordable now!

  • Posted by: Clare-1316777896 Newbie // Wed, 23 May 2012 08:37pm

    I always look online first – especially eBay. A lot of retail shops are starting to sell on eBay as well with prices more in line with US/international prices. I caught on to this with Dermalogica. There’s even some Aussie stores selling quite a bit cheaper than the local spa. Trick is to make sure they are reputable sellers first…

  • Posted by: Lozfromoz // Wed, 23 May 2012 11:35pm

    Oh I’m so excited about the drop in price for Nars at Mecca, I was waiting for my trip to Singapore to restock my cosmetics but now I probably won’t have to! I hope other brands get onto this too now!

  • Posted by: shakethatbeauty Enthusiast // Thu, 24 May 2012 04:57pm

    While I cant deny that I love saving money when it comes to buying my favourite beauty brands, having worked in this industry I worry about what this means for Australian distributors. The reason prices are more expensive here is becuase the distributors do all the hard work and invest in the brand. They get you trying the product and loving the product but with grey market competition they no longer see the sales.. Now these companies are dropping prices (probably still not enough to get you to buy from them anyway as the likes of Amazon will still sell it cheaper) and have to make up more sales as a result. I dont know what the solution is but long term I dont know how many Australian distributors can sustain this….

  • Posted by: Coconal Master Fan // Fri, 25 May 2012 12:40am

    Fantastic news, and about time!
    Now let’s hope the other brands follow suit!

    While I agree that it’s still more expensive than purchasing online, I am more likely to purchase from Mecca now (particularly if I’m only purchasing one or two items) than I was before!

  • Posted by: Tina-1291133452 Master Fan // Sun, 10 June 2012 02:56am

    FINALLY, i am so happy about this. its so frustrating how everything here is more than double the price!

  • Posted by: Morning Star Devotee // Tue, 7 August 2012 09:29pm

    I’m so glad that companies are starting to adjust their prices to reflect exchange rights. I get what some people are saying about protecting local retailers, but just like us, they can buy their products cheaper overseas as well these days. I think a lot of them would find that people are much more likely to go in and buy products in a local shop if the prices were comparable to online prices.

  • Posted by: anon // Tue, 20 November 2012 10:08am

    These prices are still huge compared to UK and US and i will certainly still not be buying them at these inflated prices. Only Illamasqua has the decency to charge fare prices and they don’t test on animals either so my dollar will be going to them!!!

  • Posted by: buffetmonster Enthusiast // Sun, 3 March 2013 04:03am

    Fantastic! So they should!! I’m glad that they finally realise that the internet is cheaper in most cases.

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