The Beauty Desk
The latest beauty news & views, direct from PRIMPED HQ!
We’ve Had a (Mini) Makeover! & We’re Celebrating by Giving Away Goodies!
Mon, 3 September 2012 12:54PM
It’s Monday. Not the perfect time for working the brain cells too vigorously, I know. Especially if you’ve had a, let’s say, eventful weekend. But you might have noticed a few differences here at PRIMPED today. So I want to talk and walk you through them a little…
Because I’m blogging right now, let’s start with the blog section. In short, we’ve streamlined the ones we have, and have added a few more. The Daily Gloss (my lovely boudoir of an abode) and Blush Hour (Hayley’s hang) make like long-lasting makeup and stay put. As for Beauty Duty, this now becomes the home of not only the delightful Yaz, but also all of our contributors, from the hilarious Emma-Charlotte to the eloquent Emily, from our PRIMPED Posse girls to any other experts and celebrities who wish to drop by and talk hair, makeup and pretty stuff in general (except those times they delve into pore gunk or oily scalp follicles). It’s totally going to become the beauty place to be.
Now for our three newbies … First is Beauty Counter. We decided we needed a product-driven blog that could cover all the launches that our other blogs couldn’t get around to. Economic gloom and doom aside, the beauty world is as cranking as ever, and we want you to know about every amazing product as it hits the, uh, beauty counter.
Now meet Celebeauty. We know many of you want to comment on the galleries. It has been noted and a re-tjuz of the gallery section is on the to-do list. But for now, we’re running a celebrity look of the day, which you’ll be able to both comment on and vote on. Because sometimes a girl doesn’t want to read reams of copy – she just wants to see a pretty picture. And Hollywood is more than ever a trend-starter, so we want to keep you up to date with all breaking hair and makeup trends the second they step onto the red carpet.
Finally, Younger You. Some of you know we have a sister site, Younger You. Well, we had a sister site. After much reflection, we decided to merge her into PRIMPED to create one mega beauty destination. One that covers the spectrum of beauty, from pimples to wrinkles. Anyway, signs of ageing happen at different times for all of us (and sometimes while we still have spots, dammit). And just because you’re starting to think about anti-ageing skincare, doesn’t mean you don’t want to know about the latest, coolest hair and makeup trends. That’s why it makes sense to package up all our beauty expertise into the one site. The Younger You blog will specialise in anything to do with looking – yep – younger, whether it’s the latest in anti-ageing skincare technology, tips on de-greying hair, or how our older beauty idols stay looking so great. Speaking of which, can you believe Cameron Diaz just turned 40? See what we mean? There’s no real thing as young and old these days. It’s just about looking your best and being your healthiest. That’s why we want to be the one go-to beauty site for all of you, no matter your age or your life stage.
Okay, on with the tour … Let’s move onto the How-To section. It’s mostly cosmetic – a prettying-up. Not too much has changed substantially. We’ll continue to run a number of practical beauty features each week, as well as answer one of your questions weekly. You may, however, remember PRIMPED Pros and be wondering where they’ve toddled off to … and that would be back in the archives of our Beauty Duty blog, where such top-of-their-field experts will regularly pop up from now on.
That’s kind of it for now. Nothing too scary, huh? It’s more a mini makeover than a face lift. We have more plans for the future but hope you like phase one. Please let us know your thoughts.
Oh speaking of which, I must also let you know about PRIMPED Perks, the programme where our busiest members are rewarded with beauty goodies. For a number of reasons, it has been a little haphazard in recent times. But we’re making up for that! Because from now on, there will be weekly rewards – the top ten Primpers each week will receive beauty booty that has been hand-picked by us. To get the party going, we have ten Lanolips Jet-Setter packs to give away. So make sure you’re registered and get commenting, reviewing and forum-ing. Interacting in these ways earns you points. And if you’re one of the pointiest Primpers of the week, you score. Too easy. Oh and our long-standing PRIMPED Perkers – we haven’t forgotten you. In the future we’ll also be rewarding those of you with the most points overall, so keep up the good perking!
Okay, I’m off to take a breather. And perhaps pop a bottle of champage,
Posted by: Katrina Lawrence