Hair How To: Ralph Lauren’s casual, day-old hair

Mon, 21 September 2009 7:24AM

We asked Mr. JON PULITANO, of Headcase Hair in Paddington who is one of the very talented hair styling backstage bandits at NY Fashion week how he created the look for the Ralph Lauren spring/summer ’10 collection. He said no. So we gave him a Mars Bar. And then he gave in. Poor love. Must have been terribly hungry.

‘The look for was a bit country fields meets western meets Grandad’s clothes revamped for a recession… done Ralph Lauren Style,’ Jon says. ‘The inspiration for hair was very loose but the main thing was to make sure that the hair did not look to done: the brief was unstyled – a bit country and western, a little dusty and not to fresh and clean… day old hair.’

(Two polished thumbs up to the sunkissed skin and pink lips. Nice.)

‘This kind of hair sometimes takes more expertise than doing a proper ‘do” says Jon, ‘We did a couple of variations which I think were very wearable.’

‘The first (above) was a classic hair out look that was sprayed with a sea salt type of spray concentrating on the roots to achieve that kind of day old look then a light blowdry working with the natural curves in the hair, finished with a light mist of the sea salt spray and left to form a natural kind of movement before retouching the hair just before the show.’

‘With the second variation the hair was prepped and dried in the same fashion but then was either tied in a very loose ponytail with loose pieces just flowing around the face or otherwise twisted into a messy low bun with pieces falling around the face… all great hair looks for hats.’

(I thought the hats were two nanometers from ridiculous and so didn’t bother posting a picture of them. Not much to see save a ponytail down the back, anyway.)

Some things I believe would make getting this hair – which I think you’ll agree is a very flattering style for mid length bobs as per Anja Rubik above – easy and effective:

1. evo Salty Dog Cocktail Beach Spray spritzed throughout before blow drying.

2. Aveda Hair Potion in the roots for volume, texture and grit.

3. Mars bars for sustenance.

Posted by: Zoe Foster

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Tags: beauty trends, casual hair, day old hair, hair how to, hair trends, runway