Launch Editor ZOE FOSTER
“No ghds left on premises”
Thu, 11 December 2008 10:23AM
No more empty tills, splayed open to reveal their lack of cash, instead you’ll find a “no ghds left on premises” sign stuck on the windows and doors of hair salons once the sun goes down and the hair dryers and scissors are tucked safely away into their beds. Why? Because thugs (presumably with unruly curls or frizz) are raiding salons and stealing ghds.
True story. Read about it here
Five salons have been hit in the past two weeks, the thieves apparently stealing salon’s worth of the $299 hair stylers to re-sell on eBay or appease gang members needing that perfect Christmas present for their little sisters.
This story made me think many things. Here are some of them; please feel free to list your thoughts below.
1. ghd sure has done some incredible branding work to be so coveted that they, not diamonds and atms, are being targeted by criminals. This obviously is not a good thing, although there is probably someone at ghd HQ doing a silent ‘Yessss’ and a little fist in the air at their illustrious reputation. In fact, maybe it was all a marketing stunt… Oh, good one ghd. You clever little crumpets! Impressive. (I jest. Please don’t send me cranky emails.)
2. If I owned a hair salon, (“Zoe’s Hot Az Stylz”) I would be carting home my ghds tonight.
3. How did one small styling tool become so phenomenally popular that it is not uncommon to hear women cry that they ‘can not live without their ghd’ (Yas), or burst into tears in hotel bathrooms on discovering they forgot to pack it for a two week holiday (me).
4. How did the Daily Telegraph manage to incorrectly title ghd? It is ghd, not GHD. Lower case, it’s lower case guys. Just like MGMT, but, you know, the opposite.
5. Does three cups of tea before 10 am negate the fact you have given up coffee?
Posted by: Zoe Foster