Launch Editor ZOE FOSTER
S/S ’11 The sneaky makeup trick Alexa Chung uses to look less perfect and more cooler.
Wed, 22 September 2010 1:36PM
It’s a great little trick, very simple and understated, and a trick I have referenced previously as a sneaky way of looking younger, in fact. ‘Hey, Fosters, why don’t you stop talking about what it is, and start talking about what it is already.’ Alright, alright, keep your salmon-coloured skivvy on.
Here she is arriving at the S/S ’11 Burberry show, doing Textbook Chung: imperfect hair, wispy centre-parted fringe, browny-black lined eyes, dark brows, sweet pink lips and no mascara.
Hang on. Hold the string and can.
What, is she MENTAL?
Let’s have a look then. I don’t believe you.
Okay, so maybe there is a whisper of mascara in there, but it’s extremely discrete, and works more as a defining tool, a side dish to the liner, rather than an embellishing tool, which is how the rest of us tend to use our mascara wands, to achieve longer! bigger! fatter! flutterier! lashes, and that, dear reader, is integral for ALEXA’s quirky, lo-fi, I-am-not-one-of-the-glamorous-girls-and-don’t-wish-to-be, look.
I remember doing a photo shoot for Grazia a while back and as I sat with my cockalabrashitzupoodle in my arms and sipped my mocha-soy-peppermint-sencha-vodka latte and the make up artist did her work, I demanded false lashes. I was rebuffed ever so politely, and told that the layers of kohl and shadow around the eye would be not only sufficient in making my eyes stand out in the shoot, but that a simple layer of mascara was far more modern and far less predictable and just a way more fashiony in general.
And look, I got a bit huffy, I did, because I am a RBFLF (Real Big False Lash Fan), but when I saw the photos, I got it. She was right. I looked less… showgirl, less over the top, less ‘made-up, more undone. And because I was wearing very elegant black dresses and saturated in frillion dollar jewelry, the less-is-more look was the perfect balance.
The moral to this story is obviously that if you want a slightly less glamorous and ‘pretty-girl’ look, and more of a cool girl who made way less effort look, ditch the mascara, or go for a very natural finish mascara (like Shu Uemera Mascara Basic or Clinique Naturally Glossy Mascara) in a brown if you cannot resist. And also that I am a HUGE deal, because I was in a Grazia fashion shoot.
Could you give up mascara? What if ALEXA wrote you a letter asking you nicely?
Me either, but I will tonight and see what happens.
Posted by: Zoe Foster