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Launch Editor ZOE FOSTER

The PRIMPED Lookbook! Instore appearances at David Jones! Goody bags! Spring trends!

Fri, 28 August 2009 8:32AM

I know, that was quite a lot of information for one heading, but I wanted to generate some pretty stratospheric excitement levels. Because this be BIG. Like, PRINCE HARRY and MADONNA eloping in Vegas, big.

For once, I will try to hold off on the waff and just serve up the facts. (I will also be serving up the fax, with a lovely broccoli and pomegranate foam and a side of parsnip fries.)

Kay. So, the PRIMPED Lookbook.

We’ve created a delicious little magazine, which tells you all the biggest beauty trends in hair, makeup, skin for spring/summer 09-10. Also included are the most exciting and interesting and efficient and my-life-or-at-least-my-bathroom-shelf-will-be-at-least-78%-more-wonderful-if-that-little-product-belongs-to-me, products, all of which can be found in David Jones, because David Jones are our partner in this little venture.

I know, I know, a website creating a magazine – usually it’s the other way around! But I shouldn’t need to remind you that on the totally out-there and wacky side of things, PRIMPED sits closer to the COURTNEY LOVE end of the scale, than the CARLA BRUNI end. And yes, after almost a year and a half out of print, it was comforting to know I can still “do magazine”. On, you know, paper. On that, I wish to say that the whole team here at PRIMPED – and remember, these are online folk – were just incredible.

Here’s the cover:

This Lookbook of ours is special and precious. Part of this stems from the fact it is printed on solid gold bullets* and also that it is not widely available (by definition, things that are not available to everyone immediately become more valuable, as Paris Hilton repeatedly proves with her love, and Chanel with their handbags.) No, the Lookbook is only available in selected David Jones department stores – Bondi Junction and Elizabeth Street in Sydney, Bourke St in Melbourne and Queen’s Plaza, Brisbane – and only for the month of September. (Or, wait for it, “until stocks last.”)

If you cannot get into these stores to pick up a copy, too bad, so sad. HAHA! Man, it’s FUN to be mean, isn’t it? Of course, I jest – if you cannot get into these stores, or you can get in there but they have all gone by the time you shimmy in, in your fancy sunglasses and your sexy lipgloss, you can download the Lookbook from PRIMPED.com.au.

There will be some instore action to accompany the Lookbook’s birth. I will be prancing around in the David Jones’ stores mentioned above, walking and talking a select few through my Top Ten picks on the cosmetic floor, in relation to all the stuff I wrote/made up about the big trends for spring. Only TWENTY people can attend each instore, because I insisted on making my instore more ‘Pied Piper of PRIMPED’, weaving throughout the store like some kind of cosmetic-loving conga line, annoying customers and causing a ruckus, and less ‘Stand on Stage With a Mic Talking.’ Still can’t believe DJ’s are letting me do it by the way. (Sadly they did put their foot down at the suggestion of a flute and some convivial rats.) It’s going to be wonderfully enjoyable stuff.

The instores (which are free) will occur on the following dates, each with two sessions, one at 6.30 and 7.30 pm. (Making a total of FORTY guests for each store.)

Elizabeth St, Sydney – Thursday September 10
Bourke St, Melbourne – Friday September 11
Westfield Bondi Junction – Thursday September 17
Queen’s Plaza, Brisbane – Friday, September 25.

Handy hint: The instores will be fun, but the goody bags kindly donated by our beauty friends will be EPIC.

If you are keen to come along, I aggressively suggest you log onto PRIMPED this Friday morning at 9am-ish, which is when my blog will go live asking for registration. First in, first massively served.

So! I think I’ve covered it all. In a nutshell: magazine, David Jones, instores, goody bags, no rats allowed.

Viva la print!

*This is a lie.

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21 Comments

  • Posted by: laurenb Enthusiast // Wed, 26 August 2009 08:22am

    Oooo I’m so excited! So want to be there. Hopefully I’ll be one of the first in.

    Even the title excited me beyond belief. You are right Zo, big events need a fitting, albeit long, title.

  • Posted by: theloveofpink // Wed, 26 August 2009 09:33am

    Rats are so Tsubi circa 2001. I am excited beyond words for this! Nice one Primped.

  • Posted by: jojo1376 Newbie // Wed, 26 August 2009 09:54am

    If you could try and add Adelaide City store next time around, that would be fab. Lucikly I’m visiting a friend in Sydney during September anyway!

  • Posted by: JessyT Newbie // Wed, 26 August 2009 10:07am

    I can not wait, this is just too much excitement for humpday!

  • Posted by: eskimojo Newbie // Wed, 26 August 2009 10:54am

    Exciting! Will have to get into work early on Friday to try to register (or late… yes, that’s even better).

  • Posted by: InJessT Newbie // Wed, 26 August 2009 11:08am

    I’m cancelling any existing lunch plans for 1/9/09 and heading to DJs instead to pick me up a lookbook. Can’t go to the instore because how embarrassing if my hair and makeup aren’t good enough.

  • Posted by: janeb Newbie // Wed, 26 August 2009 11:32am

    I’m dreading that this will be similar to trying to get on to Q Jump for Splendour tickets…I sure hope I don’t log in on Friday to see a progress bar, progressing backwards! Oh the anxiety!

  • Posted by: jusbruers Enthusiast // Wed, 26 August 2009 12:41pm

    aww bummed.
    11 Sept I’ll be jetting off to Sydney for very exciting IMATS…
    but miss the instores and goody bags :(

    glad i can download the lookbook. looks spesh!

  • Posted by: theloveofpink // Wed, 26 August 2009 01:04pm

    Oh, the cover looks pretty! Super promising. Super primpy.

  • Posted by: Holly // Wed, 26 August 2009 01:14pm

    This goes beyond Prince Harry and Madonna eloping!! (which is just plain weird!) How exciting!

  • Posted by: kcanne Newbie // Wed, 26 August 2009 02:53pm

    When will it be available online?

  • Posted by: ZF // Wed, 26 August 2009 02:58pm

    It’s available online the day it’s available off line I believe… September 1

  • Posted by: AprilRose Newbie // Wed, 26 August 2009 04:41pm

    Oh poo. Can you weave your way over to Perth as well??

  • Posted by: Bea // Wed, 26 August 2009 07:48pm

    Holy macaroni! So effing excited for you ZF! See you at DJ’s in Brissy hopefully.

  • Posted by: tiger Supporter // Wed, 26 August 2009 07:52pm

    EXCITING! Wish I could come. But I’ll check out the lookbook online :)

  • Posted by: Erin // Wed, 26 August 2009 09:16pm

    How AMAZING! You girls are wonderful, and deserve every bit of your success.
    Bourke St, here I come :)

  • Posted by: karl // Wed, 26 August 2009 09:24pm

    i’m going to the elizabeth st. one.. asked my brother! to log me in at 9am on friday cos i’ll be busy at work at that time just to make sure i’ll get a reservation :) i’m so excited..

  • Posted by: Figgy // Wed, 26 August 2009 10:11pm

    Egg citing dear! Sometimes life is a little dull when it is all digital (I can attest to this, yah, as you know, yah)

  • Posted by: Teneal Supporter // Wed, 26 August 2009 10:42pm

    Ooh la la! It looks fabulous!

    Will have to make sure I am on at 9am Friday – sounds like a fab night :)

  • Posted by: jollybri Newbie // Thu, 27 August 2009 01:46pm

    super keen to attend!

    question though, how many tickets can one get herself?

  • Posted by: ojae Enthusiast // Wed, 17 March 2010 06:09pm

    wowzerz, i’ll be heading into DJ’s on the 1st of September for that one!

    ps-the word ‘wowzerz’ totally needs to make a comeback :)

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