The Max Factor story (edited by Primped) The year was 1904 when Max Factor (his real name) resigned his position as make-up artist and wigmaker with the Royal Ballet in Russia to immigrate to the USA and open a small perfume, make-up and hair goods stall. The company bearing his name was officially founded five years later, with MF later taking credit for creating the first make-up for the movies, coining the term make-up (1914), inventing lip gloss (1971) and whipping up the world’s first ever "waterproof" make-up. Before the era of cash for comments, many of Max Factor's celeb clients (Jean Harlow, Bette Davis, Joan Crawford, Judy Garland), appeared, at no cost, in full page color mag ads to promote his cosmetics. Since then Jaclyn Smith, Madonna and Carmen Kass have all been paid for their hard work pouting for the brand. Are you surprised that the guy who rolled out the first smear-proof lippy (Tru Color Lipstick in 1940) gets to take credit for Lipfinity: One of the bestest long-lasting colours of today? Max Factor keeps on being a big deal when it comes to using technology to create innovative things of the face-painting kind.

Max Factor