Sally is one of those girls everyone loves. From humble beginnings in nail care back in the '60s (we're talking to you, Hard as Nails) through to all the makeup, tanning, body care and waxing she does today, Sally Hansen is one of the best known, most innovative (smile brightening lip treatments? stubble reducing tanners? spray on body foundation? YES!) and reliable 'supermarket' beauty brands you can get your paws on. Sal doesn't use models, celebrities or spokespeople, instead preferring to simply use floating legs, hands, lips and nails in her packaging and advertising. It would have to be a three-way tie between Hard as Nails, Airbrush Legs and Lip Inflation, which would have to be one of the most powerful and best-priced lip plumpers on the market.

Sally Hansen