After working as house designer for Dior, Yves Saint Laurent (imagine being born with that name. You're destined to be a genius with that sort of identity) started making clothes with his own label in 1962. His fragrant interpretation of 'creative construction' started with Yves Saint Laurent Y in 1964, and in 2008 Master Laurent blew out 30 candles on his make-up line cake. Opium signed on Ms Linda "I don't wake up for less than $10000 a day" Evangelista for her first major campaign. Unless you join a house that believes that 75 million years ago an alien called Xenu was the ruler of a Galactic Confederacy ('sif, anyone would...) you don’t get much more cultish than a wand of Touche Eclat. Famous last words: Although YSL once said "I wanted a face for the woman I dress," he's gone with a less literal interpretation. Quite lucky, otherwise the only ladies who could be using the brand's line of lippies would probably be Oscar nominees or wives of diplomats.