Editor’s Letter: Hello, Beauties

Wed, 29 February 2012 10:25AM

Dearest Primpettes,

Allow me to introduce myself … my name is Kat and I’m jumping out of my exfoliated skin (courtesy of Kiehl’s Crème de Corps Soy Milk & Honey Body Polish, $39; divine) with excitement to let you know that I am the new editor here.

Wheeeeeee! (said jumping-out-of-skin-with-excitement sound)

You’ll no doubt get to know me (and my various, sometimes dubious, beauty habits) over the coming months and beyond – and I hope to learn all of your deepest darkest beauty thoughts in return – but let me start by giving you a few fun-facts about me:

  • I’ve worked as a beauty writer/editor for 15 years. (eek, felt a new wrinkle creep in as I wrote that!) Mostly in magazines (you might have seen my name pop up in Cleo, Shop Til You Drop, Harper’s and Madison), so bear with me while I get my head around the technology that is online publishing.
  • My beauty icon is Brigitte Bardot. Obsessed with her. The beachy hair. Sex kitten eyes. Pouty pout. Dancer’s legs… I gave up trying to look like her many moons ago (after a few messy teenage incidents with liquid liner, mousse and concealer-worn-as-lipstick) but I can still dream.
  • My must-have beauty product? Ooh, that’s a toughie … Can I stretch the love and name a few? They would be: Cetaphil Gentle Skin Cleanser, from $7.60 (an oldie and a cheapie but such a goddamn-goodie); Lanolips 101 Lip Ointment, $17.95 (disclaimer: one of my besties makes it, but bias aside, boy oh boy, it’s good – nothing else smooths and softens my chap-prone pout like this beauty); Clarins Beauty Flash Balm, $60 (oh-so-predictable for a beauty editor to say, but it does the face-brightening job); Klorane Dry Shampoo, $8.95 (no explanation necessary); Becca Luminous Skin Colour, $54.40 (gives gorgeous glow); Palmer’s Cocoa Butter Natural Bronze, $7.95 (this tanning-moisturiser is actually a pleasure to use; massage the chocolate-y goo on at night; wake up with lustrous golden-brown limbs); Stila Eyeshadow in Kitten, $38 (a go-anywhere, suit-everyone shade, this champagne shimmer also wakes up the eyes like you wouldn’t believe); MAC Select Cover Up, $32 (a makeup artist once described this to me as “skin in a tube” and I’m running with that);  and, last-but-not-at-all-least, sunscreen (as long as it’s SPF30 and broad-spectrum, I’m a happy protected camper). Obviously there are many more, as my arsenal changes according to mood, weather, trends and, of course, new launches … so watch this space!
  • My beauty blind-spot: I am embarrassingly lazy with my nails. Sometimes I get into a nice weekly-manicure routine and when I do, oh how I feel so smug and sophisticated. But then I get busy and miss a week, and fall back into my nail-neglecting patterns. It bothers me, it really does, but I reason: we can’t do everything in life all the time. Even the tidiest person has a messy corner somewhere, right?
  • My ultimate beauty tip is to apply eye cream right around the eyes, even out to the temples. Basically where skin crinkles when you smile.
  • My beauty career highlight … well, two come to mind … one was meeting the late, great Anita Roddick, founder of The Body Shop, in southern India on a tour of one of their community trade centres … the other, Christy Turlington for the launch of the ayurvedic skincare range, Sundari (she was once a co-owner). These two women also happen to represent real beauty to me, and it’s as much about inner glow than outer shimmer. Although even the most angelic among us need a good dose of illuminiser from time to time.

Anyway, I won’t go on and on right now – I have many more blogs ahead in which I can do that. I just want to sign off by saying that I feel seriously honoured to have this job. I’m sure you’re well aware of the amazing lineage of ladies I follow – Zoë, Yaz, Eliza – and I hope I can fill their very beautiful shoes nicely. (I’ve even had the pre-new-job pedicure to help me do so! FYI, OPI’s Malaysian Mist is the pitch-perfect peachy-nude).

As slightly-daunted as I am (and as clutzy as feel right now with all this new technology business), I’m so thrilled and energised to be here, and I’m going to work my butt off to make this site everything you want it to be. Along with some of the best beauty writers in the biz (you know Yaz, Eliza and Emma-Charlotte; the gorgeous Emily Taylor, a ten-year-beauty-writing veteran also joins our contributor team).

We have big, beautiful plans for the future of Primped – but we need you to be there with us on the way there. So please, I’d love to hear any of your thoughts… Loves? Not-so-loves? Wants? Needs? Etc. I’m all ears and all yours. Just leave a comment here or email me any time here.

Kat xx

katrina-lawrence-primped.com.au

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32 Comments

  • Posted by: emilylauren Devotee // Wed, 29 February 2012 10:43am

    Welcome Kat. Can’t wait to hear more! :)

  • Posted by: adriennne Master Fan // Wed, 29 February 2012 10:44am

    Hello Kat, welcome! Looking forward to reading your posts :)

  • Posted by: Jensta Master Fan // Wed, 29 February 2012 10:50am

    Hi Kat and thanks for all your personal sharing with us. I look forward to hearing more from you. Nice to have a face to a name as well.

  • Posted by: meedee Master Fan // Wed, 29 February 2012 11:42am

    How exciting….welcome!!!

    What a wonderful job you have.
    Looking forward to reading more from you.

  • Posted by: Jessica // Wed, 29 February 2012 11:45am

    This is so good! I’ve missed you since beautyeditor.com.au shut down!

  • Posted by: valentina // Wed, 29 February 2012 12:13pm

    Congratulations on landing this gig. I cannot think of a more perfect editor for Primped!

  • Posted by: Felicity // Wed, 29 February 2012 12:29pm

    Welcome Kat! Great news for primped.

  • Posted by: Emily // Wed, 29 February 2012 12:29pm

    We have missed you!!!

  • Posted by: Lauren // Wed, 29 February 2012 12:29pm

    You forgot to mention the beautiful creamy skinned Cherie in that list of lovely Primped ladies! I loved her blogs :-)

  • Posted by: sprinkles37 Master Fan // Wed, 29 February 2012 12:30pm

    Welcome Kat! I can’t wait to read your first beauty blog! :)

  • Posted by: Knyholm Master Fan // Wed, 29 February 2012 01:11pm

    Congrats and welcome!! Look forward to reading your blogs

  • Posted by: Prudielou // Wed, 29 February 2012 01:21pm

    Welcome and fab post Kat – looking forward to hearing and seeing more of you! x

  • Posted by: shiningmoment Enthusiast // Wed, 29 February 2012 01:30pm

    Oooh! Hi Kat and welcome!! This was a fun post to read and I can’t wait to read more! =)

  • Posted by: lovefashionangel Master Fan // Wed, 29 February 2012 02:03pm

    Your style of blog writing is unusually expressive… very exciting! cant wait to hear somemore :)

  • Posted by: PatriciaL Supporter // Wed, 29 February 2012 02:06pm

    Yay for Kat! I loved reading your articles when you were at Madison. Looking forward to following you now on Primped!

  • Posted by: Coconal Master Fan // Wed, 29 February 2012 02:45pm

    Welcome, Kat! It’s so nice to meet you, looking forward to more posts!

  • Posted by: Bels // Wed, 29 February 2012 05:16pm

    Love your work Kat! So good to have you here. X

  • Posted by: nita01 Master Fan // Wed, 29 February 2012 05:32pm

    Hello Kat. It’s lovely to meet you. I agree with you about the Beauty Flash Balm, I love it too, saviour.
    Congrats on the new job and I look forward to reading more from you.♥♥

  • Posted by: bee bee // Wed, 29 February 2012 06:05pm

    Yay! Welcome Kat – can’t wait to hear more! Hoping Primped will up the ante under your watch :) – you’ve been the third person I’ve heard this week to mention Clarins flash balm – think I might need to try!!!

  • Posted by: lilac_beauty Enthusiast // Wed, 29 February 2012 08:47pm

    Great to have you here. I’m newish too but really enjoying it. What a great day to begin your Editor’s letter – 29th Feb.! Welcome.

  • Posted by: Tina-1291133452 Master Fan // Wed, 29 February 2012 10:14pm

    Welcome Kat :) really look forward to hearing more from you :) xxx

  • Posted by: beautybee1 Master Fan // Thu, 1 March 2012 12:07am

    Hi Kat. Welcome to Primped. Look forward to reading your blogs.

  • Posted by: kirkyj Enthusiast // Thu, 1 March 2012 07:42am

    Welcome Kat, can’t wait to hear more from you. Very excited to have you on board. Have a beautiful day.

  • Posted by: ErinG Enthusiast // Fri, 2 March 2012 11:00am

    Welcome to Primped! I can already tell you’re going to be amazing!

  • Posted by: p3charmed Master Fan // Fri, 2 March 2012 11:57am

    welcome katrina! im very much familiar with and a fan of your work in magazine’s such as shop and online on beautyeditor.com which is now unfortunately shut down but im glad you’re here on my other favourite beauty site and wish you all the luck and hope you will be here for a long time :)

  • Posted by: JadeRose Master Fan // Fri, 2 March 2012 07:00pm

    Hi Kat,
    Congrats! Looking forward to your posts, love your writing style :)

  • Posted by: Ms Jelena Master Fan // Sat, 3 March 2012 11:57pm

    Welcome, Kat :) xx

  • Posted by: xKMS Master Fan // Mon, 5 March 2012 07:52am

    Welcome, Kat! Exciting to have more, great writers! Can’t wait to read your posts :)

  • Posted by: Karen-1298334769 Master Fan // Tue, 13 March 2012 05:23pm

    Welcome aboard.

  • Posted by: Bantam Master Fan // Fri, 7 December 2012 12:46am

    a little late, but welcome!

  • Posted by: talkalot Master Fan // Mon, 21 October 2013 04:03pm

    It would have been nice to meet you Kat. You have some wonderful articles.

  • Posted by: talkalot Master Fan // Thu, 30 January 2014 07:21pm

    I’m sorry to have missed you Kat, you seem lovely.

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