Unlocking the Secrets of your Skin (Clue: It’s Hiding in your DNA)

Wed, 28 November 2012 5:13PM

They say you can’t choose your family. But you can choose your friends.

So too, you may have no control over your DNA, but it’s entirely up to you what you slap on your skin.

Both worlds collide within the newest – and may I say, most exciting – find to come from Australia.

May I introduce Aussie Stefan Mazy, co-creator of SkinDNA, a simple at-home DNA test kit that provides consumers with an exact outline of what makes up their skin, what areas need attention to combat age, and how to take care of it.

“SkinDNA is revolutionising the way we take care of our skin,” says Stefan. “This is the future of an industry and the key to combating skin aging before the signs even appear. All this information is found inside us buried in our unique DNA blueprint”.

Makes perfect sense, right? Well, that’s exactly why Stefan took the steps to make this pipedream a reality. Seeing a gap in the market for a simple testing process to reduce the amount of umming and aahing consumers exerted at counter, he approached a team of doctors with his idea.

Guess what? It stuck. And now that simple light-bulb moment was recently reviewed on Good Morning America.

Quite the trajectory, but well deserved. This is a skincare revolution that may minimise all those hours – or do they add up to days? – you spend traipsing into a department store, forking over cold hard cash and slapping stuff on your skin that, for all you know, could do about as much good as a bath in butter.

Although far less delicious, one must admit.

The swabbing process is also quick, simple and painless – involving only a swab from inside your cheek that is then sent to a laboratory (read: no legwork for you), where over a dozen crucial gene tests are undertaken to identify the strengths and weaknesses of your particular skin.

A tailored skincare routine is then establishe, with a list of recommended active ingredients to look out for. It will – quite literally – have your name all over it.

All your questions about the skin’s genetic propensity to five key ageing pathways – collagen breakdown, photo aging, wrinkling, oxidation, and your ability to tolerate environmental pollutants – are answered.

Now available in Australia (for $299), America, Brazil and beyond, for more information go to SkinDNA.

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39 Comments

  • Posted by: soMuchPretty Master Fan // Wed, 28 November 2012 05:48pm

    Wow that sounds pretty cool but $299 seems quite steep given that you don’t even end up with any products at the end of it!

  • Posted by: diva89 Master Fan // Wed, 28 November 2012 06:04pm

    interesting

  • Posted by: misschris Master Fan // Wed, 28 November 2012 06:52pm

    Wow. This would be fun to try out. But for $299 I might wait a while.

  • Posted by: melg Master Fan // Wed, 28 November 2012 07:25pm

    Given I know twins ( who in theory have the same DNA) and they both have incredible different skin types, I’m very skeptical about this

  • Posted by: PrettyPrincess Master Fan // Wed, 28 November 2012 07:50pm

    I a little skeptical about this.
    If it was cheaper I might give it a go for interest.

  • Posted by: matty Enthusiast // Wed, 28 November 2012 09:40pm

    Hmm, interesting concept. It would be difficult to judge its effectiveness though.

  • Posted by: Sparkles17 Master Fan // Wed, 28 November 2012 11:09pm

    Hmmm pretty expensive not sure if its worth it. Interesting idea though.

  • Posted by: Dr Cody Hanish BS DC CCWP // Thu, 29 November 2012 07:50am

    As an internationally recognized expert on health and wellness, this DNA test is exactly what people need. It is a superb educational tool that looks at how their genes are likely to respond to a particular stimuli such as sun, pollutants, etc. you cannot change your genes but you can equip yourself with the education and suggested products to battle the evidence of aging written all over your face and body. The skin is our largest defense against almost all toxins, radiation, and pollutants. Unfortunately, all of us are unknowingly slapping all sorts of potions and creams on our skin that not only don’t help, but could make it worse. I have probably spent well over a measly $299 on skin products that don’t work with my genetic makeup. Be a skeptic and in the process age like a raisin in the sun whist I appear not to age a day and my skin stays healthy.

  • Posted by: louweeez Master Fan // Thu, 29 November 2012 08:07am

    Hmmm… Does sound interesting, but I have always looked to my female relatives for clues as to how my skin will age, I have the exact same wrinkle patterns forming on my face as my mother has. Relatives of mine who grew up in the 70′s and 80′s trying to suntan now have rather noticeable sun damage and sunspots, SkinDNA would confirm what I already suspect.

  • Posted by: daylight dancer Master Fan // Thu, 29 November 2012 09:27am

    I too look at my female relatives that i resemble now to see how i may look in many years to come. $299 is way to pricey for me but i love the idea of it. It would be very interesting to find out about your skin and what ingredients would suit you best in your products.

  • Posted by: Mrs Fairwather // Thu, 29 November 2012 09:58am

    $350 is the price I pay for one of my skincare serums – to take a one time test that can save me money and tell me the right sort ingredients to use for the rest of my life … sign me up!!

  • Posted by: Jensta Master Fan // Thu, 29 November 2012 10:16am

    This is the coolest thing that I have heard in a long time. If they breakdown an individuals needs to directly target your own personal downfalls, I think it is worth the price tag. Remember some women spend thousands on procedures, this seems like a little price in comparison.

  • Posted by: Jane hogan // Thu, 29 November 2012 11:04am

    Has anyone taken the test?

  • Posted by: Julie M // Thu, 29 November 2012 12:07pm

    It’s pretty amazing what technology can do today.

    Like many people I spent years trying products the latest and greatest skin care solutions. Some worked well others didn’t and some left me with worse inflammation than before.

    I don’t know how much I have spent over the years but it has to be in the thousands of dollars.

    I’ll give the test a try and see if it provide some answers on why some things work better than others for me.

  • Posted by: DebstarDesigns Master Fan // Thu, 29 November 2012 12:12pm

    OMG, I so want to do this, but cannot afford the $299 price tag right now :( Ahhhhhhh.

  • Posted by: Sally // Thu, 29 November 2012 01:21pm

    Has anyone taken the test?

  • Posted by: allybutler19 Enthusiast // Thu, 29 November 2012 01:41pm

    This fascinates me, as a beauty therapist with extremely skin its a game of trial and error with products for me, it would be interesting to know if my DNA could shed some light! Hoping this isn’t just a fad and that in years to come it becomes more widely available (cheaper!!).

  • Posted by: Tina-1291133452 Master Fan // Thu, 29 November 2012 01:53pm

    this does sound interesting.. but i think if i take care of myself, eat healthy, drink lots of water, use appropriate skin care which suits my skin and exercise daily, my skin should look good!

  • Posted by: KyleighM // Thu, 29 November 2012 02:33pm

    So excited to see this story. I’ve taken the test recently. I was surprised to see the results and where my skin’s weaknesses were. I also realised that all the product I have just aren’t right for me. The test seemed a little pricey at first but now I’ve realised it was a good investment. I’ve already noticed a difference in my skin.

  • Posted by: cwingy83 Enthusiast // Thu, 29 November 2012 02:58pm

    cool..but it’s pricey

  • Posted by: Gloss_Geek Master Fan // Thu, 29 November 2012 03:01pm

    Sounds interesting, but a bit steep for my liking!

  • Posted by: Dr. Cussel // Thu, 29 November 2012 03:27pm

    Reading through the commentary I find it interesting people would be concerned about paying for a test such as this. In our clinic we often see people pay hundreds of dollars for botox, treatments and custom made cosmetics. No two people are alike (and with reference to twins, no two environmental circumstances are alike) A test such as this provides invaluable information about predisposition to inflammation and other issues.

    Can someone tell me which gene markers are referenced?

  • Posted by: Florina // Thu, 29 November 2012 03:32pm

    Aa a paramedical aesthetician and skincare trainer I think skin DNA its the best thing we can do for our skin as a prevention measure.We only have to do it once in our life time and based on genetic predispositions revealed by the DNA results we can prevent dramatically the aging process. Looking at our parents is not relevant to determine our rate of aging.We all are individuals with a unique genetic code.Just do the test and in 20 years time you will look younger than most of your friends who are the same age.

  • Posted by: strawbsundae Master Fan // Thu, 29 November 2012 07:18pm

    I like the sound of SkinDNA, though I guess it always costs a lot of money to your hands on skincare products which contain revolutionary ingredients.

  • Posted by: SkinDNA // Thu, 29 November 2012 07:48pm

    In reference to Dr Cussell in the inflammation category the genes tested include TNFa, as well as markers associated with Polycylic Aromatic Hydrocarbons absorption, Epoxides and Xenobioc absorption – all these play a crucial role of the amount of inflammation one has.

    The Glycation process is another big factor we deal with.

  • Posted by: Stacie W // Thu, 29 November 2012 09:32pm

    I would pay $200 happily if it meant I knew that what I was putting on my face was going to actually work

  • Posted by: Knyholm Master Fan // Thu, 29 November 2012 10:12pm

    WOW, very interesting, but sadly not cheap!

  • Posted by: lovefashionangel Master Fan // Thu, 29 November 2012 11:52pm

    Seems steep, but thats a little more that 3 bottles of foundation… and if it gives better skin then its totally worth it.

  • Posted by: leemurr Enthusiast // Fri, 30 November 2012 11:46am

    I like the idea but does it work??!

  • Posted by: Its_Jess Master Fan // Fri, 30 November 2012 03:45pm

    I think this is a bit of a gimic, and an expensive one at that! I don’t think you’d really find out anything different than if you visited a skin specalist. Personally I don’t think it’s worth the money!

  • Posted by: beautiful87 Master Fan // Fri, 30 November 2012 04:28pm

    yeah definitelly interesting, hm i don’t really see the point

  • Posted by: loopylexy Master Fan // Sat, 1 December 2012 12:58pm

    I’m no expert but I think this is a scam. Looking at the “genes” they’re looking at, well, yes TNFalpha is a marker of inflammation but as far as specific ‘areas’ on the face you can link it to? Forget it.

  • Posted by: lolo Master Fan // Sun, 2 December 2012 11:52pm

    This is very interesting… I am not sure I would spend $299 on it but if I had that kind of money I would go straight ahead. I love all the sciency things behind makeup and skin and I think it would be really worthwhile to know how your skin DNA is formed and what you can do to either improve it or manage it! Thanks for a great post :)

  • Posted by: p3charmed Master Fan // Tue, 4 December 2012 01:18pm

    sounds interesting but also like a total gimmicky con, especially at that price :(

  • Posted by: Esmer // Thu, 6 December 2012 12:06am

    I recently took my test at Advanced Dermatology in Bondi Junction. From my understanding it was the scientists there that created it!! I’m very excited to get my results… I will post about them when I do!!

  • Posted by: Britty1 Master Fan // Wed, 12 December 2012 07:49pm

    cool – may have to look into this further!

  • Posted by: GorgeousEmeralds Master Fan // Fri, 14 December 2012 02:09pm

    Well though it does soundv very interesting there is not much of a chance that I would take this test considering it’s pricetag of $299 :(

  • Posted by: talkalot Master Fan // Wed, 10 July 2013 07:55pm

    This sounds amazing this tailor made skincare routine. It sounds easy enough to do. It is the price that puts me off a little.

  • Posted by: beautiful87 Master Fan // Sat, 31 August 2013 02:16pm

    Great article ecb.

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